China's Haier Ranks Second in Global Fridge Markets (1)
QINGDAO, January 12 (Xinhua) -- With a world market share of 5. 3 percent, China's Haier Group Corporation has ranked second in the global refrigerator production industry, according to a survey by the world-renowned info company Euromonitor.In the survey listing of the top ten name brands of refrigerators, Haier's market share is only one percentage point less than that of Whirlpool, which is in first place.
Electrolux, Kenmore and GE rank in the third, fourth and fifth places.
The achievement marks the initial success of Haier's international business strategies. Haier started production of electrical household appliances 17 years ago, and has now surpassed many transnational companies.
In the United States, Haier's rapid progress has been applauded by local economic experts.
Many large US discount stores, including the retail giant Wal- Mart, now sell Haier refrigerators. Wal-Mart spokesman Rob Phillips said the sales volume of Haier products advanced steadily in the second half of last year.
Gerry Beatty, editor with HFD, an authoritative magazine on home appliances, said Haier's high quality has helped it to snatch more and more market shares from its American competitors.
The unique and innovative design of Haier's products is another significant factor leading to its success. Currently, a Haier mini- fridges with folding computer desk are selling like hot cakes in the world's most developed country, especially among college students.
Haier has also been successful in European markets.
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