China's Haier Ranks Second in Global Fridge Markets (2)
Recently, the prestigious European examine organization "Which" has conducted a spot test upon 20 famous refrigerator brands, including Haier, Miele and AEG.The test results show that Haier achieves the highest grades after subjected to 23 particular examination items.
As "father" of the refrigerator-making industry, Germany also gives a high value on Haier's products.
Published in the celebrated magazine "Test", a survey carried out by the Commodities Test Foundation, a German professional examine organization, shows that the Haier fridge has achieved " plus" in five technological indicators, namely freezing capability, temperature rising ability, temperature for storage, electricity consumption and fridge door's leakproofness.
Along with Haier, many famous German and Italian refrigerator producers participated in the test.
In 2000, Haier built a fridge manufactory in South Carolina State, the United States, completing an integrated system of production and sales with its design center in Los Angeles and trade center in New York.
In June of last year, Haier established a fridge production base in Europe by purchasing an Italian fridge factory.
Besides refrigerators, Haier ice-boxes, air conditions as well as washing machines are also marching toward international markets.
Haier liquor cabinets are now very popular in the U.S. markets, taking a market share of 55 percent; Japan alone ordered for 400, 000 Haier washing machines in November of 2001.
By the end of last year, Haier's another export base was founded in Dalian, a port city in northeast China's Liaoning Province, which will further strengthen its capability of dealing with overseas orders.
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